Volvo’s latest stunt has Volvo Trucks showcasing their
dynamic steering feature, which is meant to be so sensitive and easy to handle that
a hamster can steer a truck up a very treacherous mountain path.
Unless you’re in construction, who’s really interested in Volvo Trucks or trucks at all? Well, as at the 16 September the Hamster FMX video had received an incredible 2.3 million views. Today it's on 3,635,497 views and counting. Not bad for a trucking video.
In order to
demonstrate just how sensitive Volvo’s Dynamic Steering is, Volvo decided to
attach a hamster wheel to the steering wheel and let Charlie the hamster steer
a truck up a steep and winding dirt road. He couldn’t see out the window and he
was guided by the ‘driver’ (Seon Rogers, a precision driver) with a carrot.
The setting was
the Los Tres Cunados, Ourense, Spain. A beautiful but very dangerous quarry
known for its challenging environment. The driver looked very nervous and had
to keep an eye on the road, the helicopter flying around, the camera crew in
front of the truck, the steep drop to the bottom all while guiding a hamster
with a carrot. At one stage the truck comes perilously close to the edge of the
cliff.
So can a hamster
drive a 15-tonne truck? Watch cute little Charlie steer a brand new Volvo FMX
in a rough quarry. Will he make it to the top? Most importantly of all does
Charlie get the carrot?
Created by the
guys at Forsman
Bodenfors.
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