Who doesn’t love winning
competitions, getting free stuff or even free samples?
Every time I go to a specific
store I ‘sample’ at least 2-3 pieces of Feta, avocado (if in season), olives and
strawberries in Summer. Hey, it’s a self-serve salad bar right next to the
fruit & veg section. We can buy washing powder with a free trial size
bottle of fabric softener attached. We can go online and request free samples
of hair colourant, biscuits or fruit juice to be sent to us in the mail to test.
One of the goals of product
sampling is to cultivate positive brand attitudes in potential customers. The fact
that they’re giving you something for nothing gets a positive response.
Sampling and competitions are the first step in getting people to not only
recognize the brand but also remember it in a positive light. While positive
attitudes towards a brand are great, it is the future purchase that is the
goal. That’s why so many competitions require you to purchase the item before
you can enter.
Premium Prizes advertises free
online competitions as well as those that require registration, to send an sms’,
to enter in-store or purchase a competition advertised on-pack. A competition
is a competition no matter where or how it is advertised. If the promotion and
the product are successful, consumers are likely to purchase the product.
Competitions and sampling can
have another positive affect for brands: word of mouth and virality. People are
generally excited to receive free products and they’ll talk about it. They win
a competition and they tell everyone. Online. Via social media platforms. Free
advertising. Priceless. Take a moment to look on your friends’ Facebook Pages
for social share competitions in their timeline, #hashtags on Twitter and photos
of stuff they’ve won on Instagram. You’ll see their excitement.
We’re bringing the
competitions, promotions and special offers to you. You don’t have to look
everywhere online for them.
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